Conference
Outlook: Product Intelligence
Explores how leading organisations turn customer insight into intelligence, and intelligence into the decisions behind market-leading products.
Conference Talks and deep dives
A full day of talks and deep dives that will take a close look at how leading organisations turn customer insight into intelligence, and intelligence into the decisions behind market-leading products.
RoundtablesBreakouts and roundtables
Small, expert-facilitated groups that test the day's ideas against live product decisions. Less about what customers said, more about what the organisation did next.
NetworkingConnection and networking
Plenty of time to meet other leaders and practitioners working on product intelligence, and find out how they're turning insight into advantage.
Event partners
Themes
What we'll explore
Disposition
Intelligence, not insights: Organisations have never held more insight about their customers, and it has rarely changed less. What it takes to turn what's known into intelligence that actually moves product decisions.
Standard of proof: When evidence becomes cheap to generate, deciding what counts as proof becomes the work. How product teams set the bar for what they'll act on, and what they'll set aside.
Vantage
The end of asking: Customers stopped answering because nothing seemed to change, and AI made inference cheap enough that nobody had to decide to stop asking. What's gained and lost when organisations infer rather than ask.
Intended and actual: Every product carries a gap between what it was designed to do and what customers really do with it. How leading teams find that gap and decide what to do about it.
Forecast
The intermediated customer: More customers now reach products through an agent acting on their behalf. What product intelligence looks like when the customer is no longer the one making the choice.
Advantage that compounds: Most intelligence is spent the moment it's used. How leading organisations build intelligence that accumulates over time, and turn it into an advantage competitors can't simply buy.
Sponsor Product Intelligence
Partner with Outlook and sponsor Product Intelligence to reach the product leaders who decide how customer intelligence gets built and acted on.
Present
We're looking for leaders and practitioners with honest accounts of turning customer insight into product decisions, including what didn't work.