THE OUTLOOK 2026
TO26: Firebrand
Our flagship conference day brings together over 900 people from product, design, and leadership communities for big ideas, sharp talks, and practical insight. Spread across one conference day, blended content tracks, and world-class presentations.
Conference dayA full-day gathering of leading voices in product, design, and leadership. This is our flagship event, and it doesn't get any better. It's focused, energising, and built for people shaping the future of work, systems, and ideas.
WorkshopsLearn from the industry's best in a series of hands-on, practical workshops that leave you with new skills and perspectives. Included in your ticket.
FestivalThe festival returns with a refreshed format and clearer identity. Spread across five days, it invites participation through open studios, meetups, and hands-on sessions that explore how people build, lead, and collaborate.
Firebrand
Firebrand is a spark.
It is the choice to lead with intent rather than follow the noise. In an era of hype cycles and accelerating tools, we see the chance to shape how AI and technology creates value, how craft endures, and how leadership builds resilience. Firebrand begins where we stop waiting and start defining what matters.
Firebrand is purposeful.
It is clarity over clutter, outcomes over output. It calls for judgement at scale, for a renaissance of craft, for customer truth embedded in every decision. Firebrand means stepping into the work with discipline and imagination, building systems, products, and experiences that endure.
Firebrand is agency.
It is the agency to own the agenda, to direct the energy of our time toward impact, and to lead with courage. Together, these themes are provocations and invitations: to push back where others stay silent, to ignite conversations that create change, and to build a future shaped by design, product, and leadership at their best.
Angela Bliss
James Healy
Ying Wang
Catherine Argyle
Leeling Bristow
Joshua Crowley
Damian Madden
Briar Harte
Sarah Patterson
Jason Demetillo
Bea Guevara
Gareth O'Brien
Mo Ismail
Ernest Hui
Tom Richards
Cemre Uludag
Elisse Alexander
Enoch Tan
Kevin Hui
Erin Rogers
Chase Wilson
Luke Thomas
Jaimie Corby
Grant Show
Lord Mayor Nicholas Reece
Ivan Seow
James Belsey
Abbie Brett
Adrian Crosland
Rusty Benson
Jess Price
Michel Ferreira
Ben Deeley
Scott Harrison
Sarah Collins
Malcolm Leung
Kara Dallimore
What to expect
A blended design and product conference day
One ticket gives you access to everything on the day. Design, product, or both. Move freely between tracks and build your own experience based on what matters most to you.
More time for networking and spontaneity
We've built in more space across the day for meaningful connections and unexpected conversations. Some of the best moments happen between sessions.
A new home at the Ritz-Carlton
This year we're moving to the Ritz-Carlton, a venue that matches the quality of the event itself. Expect a beautiful space, great facilities, and an atmosphere that sets the tone for the day.