Flagship conference
TO27 Terraform
Explores how leading organisations deliberately alter the conditions to build a product identity, commit for the long term, and make teams, not individuals, the unit of performance behind market-leading products.
Conference Talks and deep dives
A full day of talks from leaders and practitioners that take a close look at how organisations build a rally around product identity, and change the conditions around them, and deliver with focus.
RoundtablesBreakouts and roundtables
Small, expert-facilitated groups that work through commitments still in play. Less about what worked for someone else, more about what the room is prepared to stay with.
NetworkingConnection and networking
Unhurried time to meet other product leaders and compare the decisions they're each holding, and the ones they're finding hard to keep.
Event partners
Themes
What we'll explore
Know what you are
What we won't be: Even before building became easy, products grew in every direction at once. How leading teams decide what a product is, and hold that line when every feature request arrives with a business case.
Identity over inventory: A long roadmap is easy to mistake for a strong product. What does it take to prune back to precisely what your customers need, and to make that the basis of every decision after to reap long term rewards.
Conviction as advantage
The average of everything: Benchmarks and best practice ignore context and lead every organisation to the same outcome. What it takes to treat intuition as an advantage, and why average isn't inevitable.
Concentrated bets: Two-way doors offer the false assurance that any decision can be undone. In practice they're hedges, and hedged decisions make hedged products. What it takes to make commitments specific and one-way, so competitors can't easily follow.
Make your own conditions
Inherited ground: Organisations that react to the market end up competing on the market's terms. How leading teams choose where to compete, and create products that set the conditions for the market to meet.
Room to see: Time pressure narrows what an organisation can see to whatever is due next rather than what matters next. How leading organisations treat time to think as part of the work, and what they're able to see that others can't.
Sponsor TO27
Partner with The Outlook for TO27 and join Australia's leading conference for product and design leadership, alongside the local and international brands shaping the field.
Present
We're looking for leaders and practitioners to share stories of building products and teams for the long term, including false starts and lessons learned along the way.